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Why I Love These Ads? Because They Ignore Their Customers
In the vibrant and competitive world of toy advertising, brands frequently fall into a common trap: they aim their marketing efforts at the users of their products children instead of focusing on the actual decision-makers the parents. This fundamental oversight can lead to a disconnect between the appeal of the product and the actual purchase decision. While it’s undoubtedly essential.. Read more
The Power of Creativity in Growth Marketing
I’ve seen firsthand how creativity can make or break a campaign. Chanel’s Mother’s Day campaign is a perfect example of how thinking outside the box can lead to great success. Here’s why this campaign impressed me and what we can learn from it. Targeting the Right People Most perfumes are bought as gifts, often by family members. Chanel’s campaign smartly.. Read more
The Art of Lead Qualification: Optimizing for Growth
In today’s competitive digital landscape, lead generation is crucial for certain business models aiming to grow. However, generating a high volume of leads is just the beginning. The real magic happens when those leads convert into customers. This is where lead qualification comes into play. Instead of focusing on quantity, it’s about finding those qualified leads that are more likely.. Read more
My Journey from Art Direction to Marketing Mastery
The Genesis: A Love Affair with Technology 5 years old: One of my earliest and most transformative memories is when my father, Allah Yrahmo, brought home a Pentium 2 computer. This was a pivotal moment in my life. I was mesmerized by the screen, feeling like I had been transported to another world. The interactivity of games and software like.. Read more
Crafting Compelling Campaigns: The Art of Advertising Angles
In the fast-paced world of marketing, crafting the right advertising angle can make or break a campaign. An advertising angle is the unique feature or aspect of a product or service emphasized in an ad campaign to make it stand out and resonate with potential customers. It’s the creative hook that differentiates your product from the competition and connects emotionally.. Read more