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Branding
Why I Love These Ads? Because They Ignore Their Customers
In the vibrant and competitive world of toy advertising, brands frequently fall into a common trap: they aim their marketing efforts at the users of their products children instead of focusing on the actual decision-makers the parents. This fundamental oversight can lead to a disconnect between the appeal of the product and the actual purchase decision. While it’s undoubtedly essential.. Read more
Crafting Compelling Campaigns: The Art of Advertising Angles
In the fast-paced world of marketing, crafting the right advertising angle can make or break a campaign. An advertising angle is the unique feature or aspect of a product or service emphasized in an ad campaign to make it stand out and resonate with potential customers. It’s the creative hook that differentiates your product from the competition and connects emotionally.. Read more