Blog

I’ve seen firsthand how creativity can make or break a campaign. Chanel’s Mother’s Day campaign is a perfect example of how thinking outside the box can lead to great success. Here’s why this campaign impressed me and what we can learn from it. Targeting the Right People Most perfumes are bought as gifts, often by family members. Chanel’s campaign smartly.. Read more

The Genesis: A Love Affair with Technology 5 years old: One of my earliest and most transformative memories is when my father, Allah Yrahmo, brought home a Pentium 2 computer. This was a pivotal moment in my life. I was mesmerized by the screen, feeling like I had been transported to another world. The interactivity of games and software like.. Read more