Archive
Month: June 2024
Why I Love These Ads? Because They Ignore Their Customers
In the vibrant and competitive world of toy advertising, brands frequently fall into a common trap: they aim their marketing efforts at the users of their products children instead of focusing on the actual decision-makers the parents. This fundamental oversight can lead to a disconnect between the appeal of the product and the actual purchase decision. While it’s undoubtedly essential.. Read more
The Power of Creativity in Growth Marketing
I’ve seen firsthand how creativity can make or break a campaign. Chanel’s Mother’s Day campaign is a perfect example of how thinking outside the box can lead to great success. Here’s why this campaign impressed me and what we can learn from it. Targeting the Right People Most perfumes are bought as gifts, often by family members. Chanel’s campaign smartly.. Read more