Archive
Month: May 2024
The Art of Lead Qualification: Optimizing for Growth
In today’s competitive digital landscape, lead generation is crucial for certain business models aiming to grow. However, generating a high volume of leads is just the beginning. The real magic happens when those leads convert into customers. This is where lead qualification comes into play. Instead of focusing on quantity, it’s about finding those qualified leads that are more likely.. Read more
My Journey from Art Direction to Marketing Mastery
The Genesis: A Love Affair with Technology 5 years old: One of my earliest and most transformative memories is when my father, Allah Yrahmo, brought home a Pentium 2 computer. This was a pivotal moment in my life. I was mesmerized by the screen, feeling like I had been transported to another world. The interactivity of games and software like.. Read more
Crafting Compelling Campaigns: The Art of Advertising Angles
In the fast-paced world of marketing, crafting the right advertising angle can make or break a campaign. An advertising angle is the unique feature or aspect of a product or service emphasized in an ad campaign to make it stand out and resonate with potential customers. It’s the creative hook that differentiates your product from the competition and connects emotionally.. Read more