From acquisition to retention
With a focus on driving customer acquisition, enhancing retention, and building loyalty through adaptive digital customer experiences.
My expertise is in transforming complex marketing challenges into intuitive, actionable processes that promote growth.
With a keen eye for detail and a commitment to a user-centered approach, I strive to deliver impactful marketing solutions that not only engage but also delight users at every touchpoint. Whether you're looking to increase your customer base, nurture long-term relationships, or enhance customer loyalty, I'm here to guide you through each step of the process.
Worked with
Focus on
Go to market strategy
I craft market-driven GTM strategies for effective market penetration and robust business growth.
Performance Marketing
I optimize Google and Meta DSPs to boost acquisition and reduce Customer Acquisition Costs.
Customer lifecycle Management
I manage the entire customer lifecycle, from onboarding to reactivation, enhancing Lifetime Value (LTV) and reducing churn through tactical incentive planning.
Experiences:
Motiongrow
2018 - NowCo-founder
I serve as the principal customer consultant and strategist, specializing in advancing our clients' businesses with a focus on brand development, customer acquisition, and retention. I actively engage with clients to understand their unique needs and challenges, crafting adaptive strategies that drive their growth and success. My role involves continuous follow-up and consultation to ensure that our solutions effectively meet their evolving business objectives, positioning MotionGrow as a critical partner in their long-term development.
Hoolia Group
2023 - NowMarketing Manager - Netherland
As the lead in marketing development for B2B in the renewable energy sector, I directed end-to-end campaign strategies focused on brand acquisition and retention. I spearheaded A/B testing to enhance campaign performance and managed brand transitions to align with sustainable business objectives. I executed robust social media strategies tailored for B2B engagement and increased industry awareness. Additionally, I optimized digital content for a green energy audience, oversaw CRM strategies to build long-term business relationships, managed budgets for maximum ROI, and leveraged campaign data for strategic, data-driven decision-making.
HEETCH
2021 - 2024Marketing Manager - Morocco
As the lead in marketing development, I directed end-to-end campaign strategies, focusing on brand acquisition and retention. I spearheaded A/B testing to enhance campaign performance, managed brand transitions to align with business objectives, and executed robust social media strategies to boost engagement and awareness. I also optimized digital content, oversaw CRM strategies to increase customer loyalty, managed budgets for maximum ROI, and analyzed campaign data to drive informed decision-making.
Cameleon media
2021Media trader - Morocco
I set up media plans and consulted on, configured, and optimized campaigns across diverse advertising channels, including Meta, Google, TikTok, Twitter, Snapchat, DV360, and Spotify. I created custom dashboards for clients, enabling real-time analysis and facilitating quick strategic adjustments. I also optimized campaigns for key clients such as CIH, Sofac, Pierre Fabre, Alfa Romeo, Terra Bouskoura, and Oulmes, consistently surpassing established objectives.
Language Skills
English
French
Arabic
Spanish
Hard Skills
Google/Meta ads
Braze
Looker studio/GA4
WordPress/Shopify
Adobe creative suite
Hubspot
Linkedin Reviews
Zakaria ESSAD
Deputy General Manager Toogo
I had the pleasure of working closely with Kamal for a year.He displayed a high level of commitment and demonstrated expertise in Marketing, CRM, and Customer Acquisition.His proficiency in these areas was evident throughout our collaboration, making him a valuable asset to the team and any project.
Cedric Penven
Co-founder Cameleon Media
Kamal was a member of the Media Trader team at Chameleon Media during the year 2021. He demonstrated integrity and a keen interest in his work and the world of digital marketing. Throughout that year, Kamal acquired solid skills in digital space purchasing and acquisition strategies. His positive attitude in the professional environment made him a great addition to the team, and I have no doubt about his professional advancement in the coming years.
J.Mathias Bennett
Speaker, Author, Coach at J. Mathias Bennett
Kamal was incredibly professional and responsive. I appreciated his creativity and his drive to add value to me and the project, and to think outside of the box. I would not hesitate to work with him again in a moment. If you have the opportunity to work with him, take it before he's completely booked up!
Karim Baddir
Founder and CEO - Retic
I highly recommend Kamal for his exceptional work and valuable contributions as our marketing consultant. His strategic insights and innovative ideas have significantly impacted our company's growth and brand visibility on short and long term.
Portfolio
Connecting Stories: A Heetch Campaign that Resonates with Emotion
View project
A Strategic Overview of Heetch’s Evolution to Toogo
View projectResearch
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